Jared Lichtenberger Photography


It's Official... Fujifilm's FP100C Instant Film Has Been Discontinued

The news of FP100C's discontinuation came to me today by way of Instagram.

Taken with Polaroid Automatic 100 Land Camera // Fujifilm FP100C

In an official announcement from Fujifilm, we have learned that the popular instant, peel-apart film, FP100C, will be discontinued. This news follows the discontinuation of Fujifilm's FP3000B black and white instant film, making the future of pack film look pretty grim.

This comes as a slightly expected and disheartening blow to photographers worldwide as we depending heavily on Fujifilm to continue manufacturing and supplying the last stock of this medium of film, pack film.

Fujifilm indicates that the last stock of this film will be sold in the spring of 2016. In the wake of this decision, many photographers will find their Polaroid Land Cameras as a nice paperweight or shelf display of no photographic value whatsoever.

Like the FP3000B black and white film, news of the discontinuation of FP100C will likely result in stockpiling of film, which will then be sold at a later date and with an inflated price tag. Taking advantage of this limited stock will likely put a bad taste in the mouths' of many artists who rely on this film to produce beautiful images. However, I can't say that I really blame them. The bottom line is that this film becomes profitable by way of its scarcity - we're talking about Economics 101. I'm not so certain that I wouldn't take part in profiting from this limited stock. Considering that I am strapped for cash and can't afford to drop thousands of dollars to buy 500 or 1000 boxes of film, I'll likely just purchase a handful of film to keep for myself.

Check out this petition at Change.org if you are interested in voicing your support for the continued manufacturing of peel-apart instant film. Several years ago we witnessed the petition to keep FP3000B film alive fail and I don't think that our petition will change Fujifilm's decision to discontinue this film. But, before you write me off as a pessimist, I should say that I think your voices matter. The Impossible Project came to life after Polaroid ceased production on their instant film, which rendered millions or billions of cameras completely useless. By picking up where Polaroid left off, The Impossible Project has revived an art form that will never be forgotten. With enough support and attention, I believe that a company like The Impossible Project could see the value in reviving this film medium.

Our greatest hope is that someone like The Impossible Project will pick up the slack as they have done with Polaroid's pack film for Polaroid SX-70, 600, and Spectra cameras.

If you are one of the many Polaroid Land Camera owners out there, you might want to start securing your own stock of this film. It is already on backorder with many retailers such as B&H Photo and Amazon.